DOTCOM SECRETS by RUSSEL BRUNSON

PAPERBACK

"DotCom Secrets" by Russell Brunson is a foundational guide for entrepreneurs looking to grow their business online using sales funnels. Rather than focusing on traffic or conversion hacks, Brunson dives into the core strategies behind building a successful online business—starting with understanding your ideal customer and guiding them through a structured journey.

The book introduces key concepts like:

• The Secret Formula – Identifying your dream customer and crafting offers that speak directly to them.
• The Value Ladder – Creating a series of products or services that increase in value and price, guiding customers upward.
• Sales Funnels – Designing step-by-step processes that convert leads into loyal customers.
• The Attractive Character – Building a personal brand that connects emotionally with your audience.
• Email Sequences – Using storytelling (like the Soap Opera Sequence) to nurture leads and build trust.