A history of the blurb, every author’s best friend

My August 23, 2022 book culture column for the San Francisco Chronicle:

Blurb is such a wonderful word. ¶ It conjures up exactly what it is: a belch of praise for a book, generally found on the dust jacket, to lure the reader to purchase it. I must admit to reading blurbs when deciding whether to buy a book, but I am swayed only by plaudits from publications I trust or authors I greatly admire.

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